Tuesday 20 September 2016

Carol Vernallis Theory

         MoStack- Liar Liar



The video never follows a certain shot order and is unconventional. There are a wide variety of locations and artists that feature within the song. We can see this as at 0:01-0:05 we can see the artist in front of a convenience store with a child beside him. Then at 0:15 he is seen outside the front of a small apartment block with another rapper called 'WSTRN' and again at 0:29 with a rapper named 'Stormzy' standing on the corner of the road near a shop. This emphasises the variation of shot order and location resulting in some then repeated later in the video. Due to there being no shot order, there is a lot of cutaways through the video cutting between locations and rappers in the music video in addition to fast paced editing which relates to the tempo of the music and the pace of the lyrics.

The time, space, character and narrative are introduced at individual and random points within the video as multiple characters are continuously in frame and various points throughout the duration of there song. For example, we are introduce to the main singer MoStack at the beginning at 0:02 and he is seen the majority of the video. However, we are then introduced to other artists such as Konan, Yungen and Wretch 32 that only appear on only a couple of occasions. This random order of shots and introduction of characters also reveals no narrative or story to a viewer which is a feature of a disjuncture type of video, according to Porters theory. The discontinuity draw us away from the narrative. This is in differentiation to what is popular within Hollywood films where there is a unity between time and space. The continuity of a Hollywood film draws the narrative.

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