Concept devlopment

Roles

Your Star Image

Our music video is a rock/indie genre meaning that our star image needs to be fashionable and follow the usual rock/indie costume. Our star will be wearing dark coloured clothing because artists in our genre mainly wear dark colours, mostly black as it is popular in the rock genre. The typical rock artist would be wearing skinny black jeans, with black boots and a type of indie rock top or just a plain dark colour t-shirt/shirt. Props are very common in the genre with an instrument often being played such as drums or a guitar. In A lot of rock music videos there are close up of instruments to highlight the genre of the film. As you can see from the picture on the left, Imagine Dragons and Twenty One Pilots are wearing dark coloured clothing which relates to their genre of music. 

Lyric Annotation

Industry Audience Research

Rock/Indie music video analysis 2

Rock/Indie music video analysis 1

Twenty One Pilots- Heathens   

           

Mise-En-Scene

Location- The location of the music video is set in a prison to relate to the story line of the film 'Suicide Squads'. 

Costume- At the start of the clip the artist is in an orange jumpsuit to indicate that he is in in prison. However, later on into the video the artist is then released from his jail cell and he then walks into a basement where his costumes changes to casual clothing (2:01) highlighting that he is now free and him and his band partner are back together. 

Lighting- 2:31- The use of high key lighting around the stage gives off the sense of freedom to the prisoner as the spotlight is on him and so is the audiences attention. Despite this the use of low key lighting around the outside of the stage and on the prisoners, reminds the artist that he is still trapped in prison and he himself is a prisoner. 

Camera Work 

 Mid shot- 0:27- This shows the viewer the location of the music video and the costumes the actors in the music video are wearing which helps the audience understand the meaning of the video. 

Point of view/ Tracking shot- 0:42- Puts the audience in the actors shoes making them wonder what they are about to look at in the jail cell. Additionally, it shows the viewers what the artist is doing and where he is looking illustrating the type on envrinement he is in. 

Angled close up- 1:25- Shows the audience how the prisoner is feeling as we can see his facial expressions and how he is acting in the video. 

Long shot- 1:45- The long shot shows the change in location from the prison cells to a dark underground tunnel and also shows that the priosner is isolated as he is the only person in the tunnel. 

Editing

Cuts to the beat- 0:35/0:36- This makes the music video affective and professional as on the beat the light flickers and the cuts quickly to a wide shot of the prisoner from behind then back to the point of view camera angle creating the sense of terror and isolation. 

Special effect- 1:01- The prisoner is looking into a prison cell from the outside but the special effect puts the prisoner in the cell making him look out from the cell.

  

 

Conventions of a indie rock music video

Pop Music Video Analysis 2

Jonas Blue- Perfect Strangers           

       

Mise-En-Scene

Location- The location of this film is Cape Town in South Africa, there are various locations used such as the beach, an aquarium and some streets of Cape Town.

Costume- The actors in the music video are wearing casual summery clothing. Additionally, the actors are wearing many different colours such as red, blue, black etc which relate to the colour of clothing the people in Cape Town are wearing. Each time the location in the video changes so does the costume of the actor/actress.

Narrative- It features a woman (Victoria Scholtz) always coincidentally meeting the same man (Devin Dollery) wherever she goes. They then come together to help bring fun to the children in South Africa, with the man introducing them to skateboarding and the woman introducing them to breakdancing while falling in love in the process.

Props- The main prop used in the video is a skateboard as the man in the video introduces the people of Cape Town to skateboarding in order for them to have fun and try something new.

 
Colour scheme- Bright Colours through out the video until the ending where it is darker due to there being a sunset however creates a romantic effect.

Camerawork

Two Shot- At the start of the video there is a two shot of the man and woman. This shows that they are equal and together and therefore foreshadows the outcome of this music video as they get together and fall in love.

Point of view shot- Puts the audience in the mans position and shows the audience  who the man is staring at. Just before the point of view shot there is a tracking shot behind the girl where you see them walk past one another and the audience witness the man look at the woman so the point of view shot helps understand who the man is looking at.

Close up- There is close ups of both the man and the woman as when they are in the market they both stare each other through pieces of jewellery. The close ups indicate to the audience how they are both feeling as you can see the man smile at the women and the women blushes highlighting how they feel for one another.

Long shot- There is a long shot of when the man jumps of the diving board and the cliff, this helps portray the location of the music video and shows the audience that the location has changed from the previous shot.

Editing

Cuts to the beat- Making the music and the video cut in time making the music video look professional and of high quality. This also quickens up the narrative as each time the music cuts to the beat the location of the video changes which means that there is another occasion of when the man and woman meet.

Fast paced editing- A lot of shots in a short amount of time which keeps with the beat of the music making the video look of a high quality.

Shot reverse shot- This shows the journey of both the male and female actors as one shot goes from the woman in the aquarium, to the man in the aquarium and then finishes with a shot of the woman. The shot reverse shot is used through out the video as it indicates the actors are always together in the same place.

Song choice- Viola Beach: Swings and Waterslides

Viola Beach- Swings and Waterslides

 

           

We have chosen to make a music video on Viola Beach ' Swings and Waterslides as they are british which will make it easier for us to lip-sync the song and it is also part of the indie rock genre which is the genre we was focusing on. Addtioanlly, all members of the band and their manager sadly died earlier this year in Sweden as they drove off a bridge. 

I have a couple of ideas planned for this video such as walking through the park with the actor on thier own to create isolation, a fire compost bin to highlight the genre that we are basing our video on as the fire will indicate the theme of rock and include light flares to create extra effect and get the audiences attention. 

Carol Vernallis Theory

         MoStack- Liar Liar

The video never follows a certain shot order and is unconventional. There are a wide variety of locations and artists that feature within the song. We can see this as at 0:01-0:05 we can see the artist in front of a convenience store with a child beside him. Then at 0:15 he is seen outside the front of a small apartment block with another rapper called 'WSTRN' and again at 0:29 with a rapper named 'Stormzy' standing on the corner of the road near a shop. This emphasises the variation of shot order and location resulting in some then repeated later in the video. Due to there being no shot order, there is a lot of cutaways through the video cutting between locations and rappers in the music video in addition to fast paced editing which relates to the tempo of the music and the pace of the lyrics.

The time, space, character and narrative are introduced at individual and random points within the video as multiple characters are continuously in frame and various points throughout the duration of there song. For example, we are introduce to the main singer MoStack at the beginning at 0:02 and he is seen the majority of the video. However, we are then introduced to other artists such as Konan, Yungen and Wretch 32 that only appear on only a couple of occasions. This random order of shots and introduction of characters also reveals no narrative or story to a viewer which is a feature of a disjuncture type of video, according to Porters theory. The discontinuity draw us away from the narrative. This is in differentiation to what is popular within Hollywood films where there is a unity between time and space. The continuity of a Hollywood film draws the narrative.

Rock Music Video Analysis 2

 AWOLNATION-Sail

Andrew Goodwin theory

CD Cover analysis

 

Brief

Our task is to create a promotional package for the album of a new artist, including a music video, advertisement and a digipack.

Non-Conventional music video

Director's Profile

Director- Hype Williams

Hype Williams is legendary music video director, predominantly hip-hop and R & B. He has Directed more than 100 videos over 20 years ( such as Nicki Minaj, Ludacris and Kanye West). In 2006, Williams was honoured by MTV with a Video Vanguard Award, presented in honour of his achievements as a filmmaker. A signature style of Williams involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. An example of this is so sick by Ne-Yo.

Some music videos directed by Hype Williams:

No Diggity- Black Street ft Dr.Dre

 Go Hard- DJ Khaled ft T-Pain and Kanye West

So Sick- Neyo

Low Budget Music Videos

Group 4- Just got paid 

Mise-En-Scene

Costume- All 5 singers are wearing suits making them all look similar and gives them a boy band appearance and suits are also stereotypically known for being expensive. 

Location- The location of the music video is at a large/ fashionable house with chandeliers and patterned carpets. Additionally a black dropped background with stage lights creates the appearance of a boy band as the lights focus on the group together or when solos occur during the video.

Lighting- Through out the video there is professional looking lighting as the bright lighting behind the artists make them stand out instead of the background making the audience focus on them more. 

Sound

Lip synching- The lip synching is in time with the music making the video look professional.

Camera Work 

Camera shots- There are multiple shots of the group being at different locations within the house which keeps the audience intrigued to the video.

Focus- All of the shots in the music video are within focus meaning that no shots are blurry meaning that the audience can see everything in the video clearly. 

Editing

The fast paced editing allows the music video flow and look very professional. Additionally the continuous editing and shots also allow the video to flow and is in time with the beat of the music.

Imogen Heap- A-ha!

Mise-En-Scene

Lighting- The high and low key lighting creates an eerie and dark atmosphere. Additionally, the lighting creates shadows and distorted/ blurry images making the audience feel uncomfortable. The bright lighting makes the artist stand out and the audience focus on her. 

Location-  There is a use of multiple locations which keeps the audience attracted to the music video.

Sound

Lip Synching- The lip synching in the music video is in time with the music making the music video look professional and of high quality.

Camera work

All the shots included in the video were in focus meaning the audience was able to see everything in the video clearly which makes it look more professional and there is a range of camera shots used throughout the music video. 

Editing

Superimposition- This editing technique is used through out the video which makes image distort and go uneven. This stands out to the audience as it is a unique and attractive editing technique.

The fast paced and continuous editing makes the music video look very professional and makes it flow really well which is effective for the audience.